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Apr 10, 2006

儲けが無い

最近ウチの店では競合店に勝つために、ディスカウント路線を打ち出しています。
安くすることで確かに客数も売上も伸びました。
しかし!それによって利益はガタ落ちです。
利益率を落としても売上を伸ばすことでカバーしようという計画だったんですけど、
まぁそう上手くはいきませんわ。
日替わりの目玉商品は利益が全く入っていないし、それしか売れないし。
ハッキリ言って、儲けが無い商品がいくら売れてもちーっとも嬉しくない!
儲けが無いステーキを何百枚も切っていると空しくなりますね。
生産量は増えて忙しくなったのにパートの労働時間は増えていません。
つまり社員にしわ寄せが行くわけです。
商売は儲けてなんぼなんですから、もう止めて欲しいなぁ。

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